OOM Creative
We believe people value your ideas by understanding your data. Beautiful visualisation bridges the gap between complexity and clarity.
Selected projects
19 projects
An immersive data installation at the Auckland War Memorial Museum transforming millions of data points into a visual portrait of Auckland's people, places, environments, and systems.
Commission installation to visualisation visitor activity and lens system
Visualising lengthly data
Visualising machine learning CNN for engineering workflows.
A commissioned data-art work for the National Gallery of Victoria's Melbourne Now exhibition — presenting ecological, demographic, and systems data through 4 HD projections and 4 channels of audio.
Visualising insect research for urban biodiversity.
Turning a database of 70,000 city trees into a digital platform communicating the urban forest's health — an interactive map showing life expectancy for every tree the City of Melbourne manages.
Working with the City of Melbourne to shape how their open data portal helps users understand what city data is available — prototype visualisations showing dataset networks through keyword clustering.
A week-long installation for Melbourne's White Night festival — a 4-metre column of LEDs presenting book titles, collections data, and realtime pedestrian information from sunset to sunrise.
A live data-driven installation for Melbourne's Knowledge Week 2014 — a 2.7m LED screen in the Town Hall presenting event data, Twitter conversations, and open datasets as a visual language of ideas.
In partnership with Arup, a suite of seven interactive visualisation interfaces for the NSW Bureau of Transport Statistics — making state transport data accessible to planners and the general public.
A data designer in residence at the Melbourne Symphony Orchestra — visualising 20 years of repertoire, 14 years of subscriber data, and historical ticket sales to reveal patterns within the organisation.
A portal for Bicycle Network to track cycling developments and trends across Australia — a big picture view of every local government area drawing on ABS census data updated each cycle.
A series of data visualisations for Melbourne Water — presenting 10 years of water data as a realtime screen installation and large-scale prints for Melbourne's State of Design Festival.
A series of currency data visualisations for HSBC's Get Rate campaign — interactive tools for desktop, iPad, and mobile, plus versions for JCDecaux public touch screens in Sydney and Melbourne.
A projected data visualisation piece for the Make Change exhibition at the Asia Pacific Triennial in Brisbane — presenting country data as animated global and regional views across four sequences.
A network visualisation illustrating how architects are connected through survey data — mapping cities where graduates currently work against the architectural schools they studied at.
Data visualisations for the National Portrait Gallery's virtual world exhibition — providing insight into how 48,000 data points reveal visitor behaviour patterns across a Second Life installation.
Working with Arup to translate email archives, file data, and billable hours into an interactive presentation revealing the digital shadow of a project as it unfolds over time.
What we do
Since 2008, OOM has blended strategic thinking with craft to produce interactive data experiences, digital campaigns, exhibition installations, and real-time systems.
Each project begins with deep understanding — of the data, the audience, and the idea that needs to travel.
Services
Digital Strategy
Data-driven narrative and communication planning
Systems Design
Data architecture and workflow design
Interactive Visualisation
Web-based data stories and exploratory tools
Exhibition & Installation
Physical and hybrid data experiences
Realtime Systems
Live dashboards and data infrastructure
About
"Having visualisations featured in the Design and the Elastic Mind exhibition at MoMA, curated by Paola Antonelli, was the tipping point for establishing OOM Creative in 2008. The exhibition demonstrated a new paradigm of communication where aesthetics, temporality and vast quantities of data were used to provide clarity to complex situations."
Greg More, founder of OOM Creative, is an expert in digital design. His design work has been exhibited at the Museum of Modern Art New York (MoMA), the National Gallery of Victoria (NGV), selected for OneDotZero and Resfest International Film Festivals, as well as featured in a range of international biennales and publications. He is also a senior lecturer in the SIAL research lab, School of Architecture & Design, RMIT University.
Make contact
Every project begins with a conversation. Tell us what you're working on — we'll help you understand if it's a good fit and what's possible.